Whirlpool of India Ltd (1/5)
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Whirlpool, right from its inception in 1911 as first commercial manufacturer of motorized washers to the current market position of being world’s number one manufacturer and marketer of major home appliances, has always set industry milestones and benchmarks. The parent company (Whirlpool Corporation) is headquartered at Benton Harbor, Michigan, USA with a global presence in over 170 countries and manufacturing operation in 13 countries with 11 major brand names such as Whirlpool, KitchenAid, Roper, Estate, Bauknecht, Laden and Ignis. The company boasts of resources and capabilities beyond achievable feat of any other in the industry. Whirlpool Corporation (NYSE: WHR) is a Fortune 500 company and a global manufacturer and marketer of major home appliances,with annual sales of approximately $18 billion, more than 73,000 employees, and more than 70 manufacturing and technology research centers around the world. After acquiring the Maytag Corporation on March 31, 2006, Whirlpool Corporation became the largest home appliance maker in the world.
Whirlpool initiated its international expansion in 1958 by entering Brazil. However, it emerged as truly global leader in the 1980’s. This encouraging trend brought the company to India in the late 1980s. It forayed into the market under a joint venture with TVS group and established the first Whirlpool manufacturing facility in Pondicherry.
Soon Whirlpool acquired Kelvinator India Limited in 1995 and marked an entry into Indian refrigerator market as well. The same year also saw acquisition of major share in TVS joint venture and later in 1996, Kelvinator and TVS acquisitions were merged to create Indian home appliance leader of the future, Whirlpool India. This expanded the company’s portfolio in the Indian subcontinent to washing machines, refrigerator, microwave ovens and air conditioners.
Today, Whirlpool is the most recognized brand in home appliances in India and holds a market share of over 25%. The company owns three state-of-the-art manufacturing facilities at Faridabad, Pondicherry and Pune. Each of these manufacturing set-ups features an infrastructure that is witness of Whirlpool’s commitment to consumer interests and advanced technology.
In the year ending in March ‘06, the annual turnover of the company for its Indian enterprise was Rs.1,375 Crores. According to IMRB surveys Whirlpool enjoys the status of the single largest refrigerator and second largest washing machine brand in India.
The company’s brand and image speaks of its commitment to the homemaker from every aspect of its functioning. It has derived its functioning principles out of an undaunted partnership with the homemakers and thus a slogan of “You and whirlpool, the world’s best homemaker” dots its promotional campaigns.
Whirlpool has the distinction of having ISO certification for all its facilities in India. The refrigerator facility is located at Faridabad and manufactures a complete range of direct cool refrigerators. With the infusion of technology, machinery and streamlining the processes the capacity of this plant was increased from 700,000 to 1,000,000 annually.
Whirlpool’s commitment to the Indian operation has resulted in the setting up of a state-of-the-art facility for the manufacture of no frost refrigerators at Ranjangaon near Pune. This facility has set the standards as one of the world’s front runners in environmentally sensitive eco-friendly manufacturing units.
The washer facility is located at Pondicherry and manufactures both fully automatic and semi automatic washers. Constant feedback is taken from the consumers resulting in products being continuously upgrade in features and in styling.
Products manufactured in the above facilities match Whirlpool’s global standards and are exported to over 70 countries across the globe. Whirlpool of India is today India’s largest exporter of home appliance and has been approved as an Export House.
Design Engineering is being developed as a core competency for Whirlpool of India. A step in the direction has resulted in the setting up of Regional Technology Centres at Pune focussing on refrigerators and at Pondicherry for washers. This will provide WOI with a competitive edge in speedy customisation of products suited to consumer needs.
In the second phase of developing this core competency Whirlpool set up a Global Technology Centre at Pune in 2002 to provide design support for the global organisation. A design and development centre for Whirlpool’s global small appliances brand Kitchenaid has also been set up at Pondicherry. The already strong manufacturing and technology infrastructure was augmented by the establishment of a Global Consumer Design centre for Asia in New Delhi in 2005
Whirlpool India’s products range from Refrigerators, Washing Machines, 100% Dryers, Air conditioners, Oil Filled Heaters, Microwave Ovens, Purafresh RO Range, to Home UPS Systems.
Registered Office:
Whirlpool India Limited
Plot No. A-4 MIDC
Ranjangaon,Taluka Shirur
Pune – 419 204
India
Tel: +91-20-4061100
Fax: +91-2138-232376 / 232229
Corporate Office:
M/s Whirpool of India Ltd.
Whirpool House
Plot No. 40, Sector 44,
Gurgaon – 122 002
India
Tel: +91-124-4591300
Fax: +91-124-4591301
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Subject:- Regarding necessary action against my freeze.
Dear Sir,
I (Customer ID No. GB/C/0408/10018) is providing the following information regarding your product refrigerator 310 DLX Professional Titanium.
1. I was purchase your product on 24/04/08 by your registered dealer Fair Deal corporation Navyug market Ghaziabad201001.
o But it was observed by me that there is problem in both side wall of the freeze and I registered complain on 17/05/08
o Through the customer request no. GB05080805919 I just made complain to Call center of whirlpool of India ltd, Ghaziabad regarding my problem but no action taken by the service man and higher authority and in this contest I meet and talk several time over mobile to the following members
o (Mr. S.K. Singh Mo no. 9212710508
o Mr. Braj Mohan Mo. No. 9910948979,01206480794
o Narandra Sing Mo. No. 9212014851
o Monaj Verma Mo. No. 921204854)
Then after so many arguments my freeze is changed on 23/06/2008 through the invoice no. 4904778743.
2. After the replacement of the first the second product having the same problem observed by me and again I made complain through customer code no GB/C/0408/10018 on 09/07/2008 then through the necessary action finally product was replaced on 09/08/2008.
3. Now second replacement ok and it was conformed by the service man now you are not facing any problem with this product But the above said problem was again observed by me Then I registered complain on 26/09/2008 by the complain no. GB-0908007469only service engineer visited to my residence and say like that company engineer will see this matter.
4. My self and family are very busy so we are facing a lot of problem due to this freeze and on 22/ 11/2008 we again made complain through complain no. GB1108006880 and finally talk to Mr. Shushil Singh according to him a company engineer will come and observe this case then any action to be considered.
5. Finally as on date no action taken by your company against my freeze so you kindly take necessary action either provide me good product or replace my money other wise I take help through the other medium.
For yours
Ruby Biswas
Mo. No. 9968327952,9312580752.
Anirudha_biswas @ rediffmail. com
Review on Whirlpool of India Ltd by RUBY BISWAS — May 8, 2009 @ 12:49 pm