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Usha International Ltd is a part of The SHRIRAM Group, established about 110 years ago and is among India’s most dynamic and reputed business houses. With interests as diverse as sugar, edible oils, chemicals, air conditioning & refrigeration, automobiles, power equipment and engineering, to name a few. And equally wide ranging alliances with world leaders. Usha International has, in its own right, been at the forefront of the country’s economic and corporate growth for over 50 years. Reaching out to people in the far-off corners of the country, and the world.

Usha International Ltd, presently exports to over 40 countries worlwide including Middle East, Europe, USA, Latin America & Africa.

The SHRIRAM group was incorporated by Lala Shriram (grandfather of Siddharth Shriram) in 1889. Over the next 100 years, the group expanded into textiles, chemicals, sugar, automobiles, engines, rayons / nylon tyre cord, automotive components, edible oils, heavy chemicals (fertilizers/ chlor caustic), engineering foundries, sewing machines, fans, home appliances and other kind of items. In 1989, the group was split amongst the descendants of Lala Shriram and the businesses that came to Siddharth Shriram’s group.

The Siddharth Shriram Group

Siddharth Shriram Group is one of India’s renowned business groups with interests as diverse as sugar, edible oils and industrial chemicals to fans, appliances and automobiles

Mawana Sugars Ltd.

Sugar business

• Plantation white sugar
• Refined sugar
• Ethanol
• Co generated power from bagasse

Chemical business

• Caustic soda (lye and flake)
• Chlorine
• Stable bleaching powder

Edible oils business

• Packaged oil

USHA International Limited (Formerly known as The Jay Engineering Works Ltd.) One of the India’s known consumer durables sales, marketing, distribution and manufacturing Companies. It was started in 1937. The company has been marketing its products since then under the brand name USHA. USHA has its manufacturing facilities for Electric Fans at Hyderabad and Kolkata, Fuel Injection Equipment at Hyderabad and Water Cooler factory at Faridabad. USHA was the First Indian Company to be awarded ISO 9001:2000 for Marketing processes.

Associates:

• Hunter Fan Company, USA
• Janome Sewing Machine Company, Japan
• Honda Siel Power Products Ltd.
• NGK India

Product Portfolio: UIL is a multi product consumer durable sales, marketing, distribution and manufacturing Company with a diverse product portfolio that includes the following product lines:

• Electric Fans
• Sewing Machines
• Home Appliances
• Engines, Electrical motors & Pump sets
• Drinking water coolers & dispensers
• Auto Products

Timeline:

• 1934     India’s first indigenous sewing machine marketed under the brand name USHA.
• 1946     The first Indian Sewing Machine is exported.
• 1948     Fans are added to the product range.
• 1950     The first Indian Fan exported.
• 1966     Dr. Charat Ram appointed as Chairman of the board of UIL.
• 1968     Diesel Engines are added to the Usha product range.
• 1975     Usha becomes a Public Ltd. Company.
• 1979     Fuel Injection Equipment is introduced to the Usha Auto Components range.
• 1982     Usha Sales is renamed to Usha International.
• 1984     Launches a range of Home Appliances.
• 1994     Fourth generation fully automatic Sewing Machines in collaboration with Janome Sewing Machine Company of Japan is added to the product range.
• 1994     Monoblock pumps followed by a complete range of water lifting equipment are launched.
• 1996     Introduces a new range of diesel engines for power generation.
• 2000     Commences marketing of Light Weight Kerosene pumpsets powered by Honda engines.
• 2001     Tie-up with Hunter Fan Company of USA for marketing of premium Usha Hunter ceiling fans.
• 2005     Purchase of Water Cooler factory from DAIPL.
• 2007     Appointed as super distributor for 2 and 3 wheeler spark plugs in India by NGK Spark Plug Company Limited, Japan.
• 2008     As of June 2, 2008, Usha International Limited and Shriram Fuel Injection Industries Limited have merged into Jay Engineering Works limited, and the merged entity has been re-named Usha International Limited.

UIL’S Distribution Network

• Separate product verticals and different channels for the Trade / Dealer Network, Modern Retail, Government Sales and Commercial Bulk Buyers.
• 16 Locational Offices
• 60 Company run Showrooms across the Country
• Dealership in all urban centers with population greater than 20,000
• Penetration in important modern retail outlets (Future Group, Metro, Reliance)
• Presence in rural India, contributing to ~ 20% of total sales

Supply Chain Network

• 33 warehouses leased and managed in–house
• SAP enabled across all UIL locations (Head office, Location offices, Warehouses)

Information Technology & ERP

Year 2001, Journey of SAP started in Usha International Ltd. with roll-out of SAP R/3 Version 4.6C across all locations leaving behind the legacy application.

16 Sales Office, 1 Plant and 20 Godown were brought on private wide area network (VPN) to get the benefit of centralized SAP application hosted on robust and reliable IBM iSeries servers at corporate office.

The core areas of the business were mapped in SAP with three modules i.e SD,MM, FI/CO and later added Country India Version (CIN) & PP module. The effective adoption of SAP has brought standardization of process & methodology provides enhanced productivity.

In the year 2009, the ERP system was upgraded to mySAP ERP-2005(ECC6) alongwith the robust and reliable iSeries servers from IBM. Company had undergone for both technical and functional upgrade with new and enhanced functionalities of the system.

With the enhancement of SAP application, the network setup also been upgraded from PSTN to dedicated broadband link at most of the godown locations, to ensure effective and secure utilization of new / enhanced SAP functionalities and better response time.

Supplier Relation Management (SRM) software has been integrated with the ERP system to enable online interaction with large vendors over the Internet.

Similarly Online Service support software has been introduced at company’s authorized service center to ensure the faster and prompt response to our valuable customer.

Security of Information system is accorded top priority. A third party ISO17799 audit is carried periodically and comprehensive IT Security policy framed, which is monitored and adhered to, so as to ensure that its business operations are not compromised.

Registered Office:
Surya Kiran,
19, Kasturba Gandhi Marg,
New Delhi – 110 001.
India

Tel: +91-11-23318114
Fax: +91-11-23318118/23318119

Corporate Office:
Plot No.3,
Institutional Area,
Sector 32,
Gurgaon-122 001.
Haryana (India)

Tel: +91-124-2883100
Fax: +91-124-2883200

List of offices

http://www.ushainternational.com