Paprika Media
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Paprika Media is a publishing house, founded and launched by Smiti Ruia in 2004. Paprika Media marks Essar group’s (a leading business conglomerate with an enterprise value of approximately US$ 15 billion Rs. 67,000 crores ) foray into the publishing industry. (Figures as of May 2010).
Paprika Media deals in editorial, designing, production, distribution and marketing solutions.
Additionally, Paprika has taken on several strategic publishing projects from producing a monthly magazine for Mumbai’s premier shopping destination (High Street Phoenix) to producing a bimonthly tourism magazine for the Rajasthan Tourism Board.
Paprika Media marks the Essar Group’s foray into the publishing industry. The Essar Group is one of India’s largest corporate houses, straddling business in both the manufacturing and consumer sectors, in both the old and new economies.
Essar provides Paprika Media with innumerable support, namely a strong financial backing, general business know how & knowledge of the Indian market as well as important support from a legal & governmental perspective.
Paprika Media is a separate business entity with a young, creative & dynamic team.
The Essar Group:
Essar Group is a diversified business corporation with a balanced portfolio of assets straddling the manufacturing and services sectors of Steel, Energy, Power, Telecommunications, Shipping Ports & Logistics, Construction and Mining & Minerals. Essar Group has a firm value of approximately USD 50 billion (INR 200,000 crore) and employs 40,000 people across offices in Asia, Africa, Europe and the Americas.
With a firm foothold in India, the Essar Group has been focusing on global expansion with projects/investments in Europe, North America, the Caribbean, Africa, the Middle East and South East Asia. Privately owned and professionally managed, the Group is judiciously invested in the commodity, annuity and services businesses. Forward and backward integration, as well as the use of state-of-the-art technology and in-house research and innovation have made Essar Group a leading player in each of its businesses. Group’s abiding philosophy is to be a low cost, high quality, technology driven group with innovative customer offerings.
Paprika Media – Portfolio:
Magazines:
- Paprika Media has tied up with UK-based publishing company, Time Out, to publish Indian editions of the magazine.
- Time Out Mumbai, a fortnightly magazine, launched in September 2004. Since then, Time Out Mumbai has become an integral part of the city’s art and entertainment scene.
- Paprika Media has brought Time Out Delhi, to universal acclaim.
- Expanding it’s reach, Paprika Media has started Time Out Bengaluru.
Books:
- Paprika Media has launched the Time Out Kids Guide, the indispensable guide for parents who want more for their children.
- It also undertakes projects for third-party clients.
Contract publishing:
- Paprika Media has done several projects for state tourism departments in India.
- It also undertakes publishing projects for corporates and publishes in-house magazines for retail as well.
International content creation and syndication:
- Paprika Media undertakes third-party projects.
Consultation:
- Projects include events, brand building, corporate communications, HR practices and systems and processes.
Head Office:
Paprika Media,
Essar House,
P.O box 7964,
11 K.K. Marg,
Mahalaxmi,
Mumbai – 400 034,
India.
Tel: +91-22-66601111
Fax: +91-22-66601112
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