Ogilvy & Mather
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Ogilvy & Mather is an international advertising, marketing, and public relations agency based in New York City and owned by the WPP Group. The company operates 497 offices in 125 countries around the world and employs approximately 1,600 professionals.
Ogilvy & Mather has seven divisions: (CRM and interactive), OgilvyInteractive (interactive; under OgilvyOne), Neo@Ogilvy (digital and direct media; under OgilvyOne), Ogilvy PR (public relations), Ogilvy Healthworld (health care communications and marketing), and OgilvyAction (analytics and experiential marketing).
Ogilvy & Mather was founded in 1948 by David Ogilvy, as “Hewitt, Ogilvy, Benson & Mather.” The company became a leading worldwide agency by the 1960s. Central to its growth was its strategy of building brands like American Express, BP, Ford, Barbie, Maxwell House, IBM, Kodak, Nestlé and Unilever brands Pond’s & Dove. Integrated in the firm’s corporate culture is Ogilvy’s concept of “360 Degree Brand Stewardship”, defined as “a willingness to use the broadest array of tools and techniques to understand, develop and enhance the relationship between a consumer and a brand.”
In 2004 the OgilvyOne division launched a digital summit called Verge. This has become a major agency-led forum for clients and industry experts to discuss the challenges and possibilities of digital marketing. The agency has taken the conference to over 20 of the world’s leading markets. In documents made available to the public through the tobacco industry’s 1998 Master Settlement Agreement, Ogilvy and Mather played a key role in promoting the image of the Tobacco Institute.
Some of the clients of O & M:
- American Express
- BP
- Cisco
- Coca-Cola Company
- DHL
- DuPont
- Ford
- Gillette
- GlaxoSmithKline
- IBM
- Kodak
- Kraft
- Lenovo
- Mattel
- Motorola
- Nestle
- NexCen Brands
- SAP
- Tobacco Institute (ended 1998)
- Unilever
India Office:
Ogilvy & Mather
Tower ‘A’, 6th to 8th floor, Global Business Park,
Mehrauli – Gurguaon Road,
Gurgaon – 122 002.
Haryana.
Tel: (124)4760760
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Dont know much about this company, but I like the name.
Review on Ogilvy & Mather by Arjun — March 29, 2010 @ 6:13 pm