Provigator » Advertising http://www.provigator.com The professional navigator Fri, 30 Jul 2010 08:41:16 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Paprika Media http://www.provigator.com/paprika-media http://www.provigator.com/paprika-media#comments Tue, 11 May 2010 08:15:41 +0000 admin http://www.provigator.com/?p=842 Paprika Media is a publishing house, founded and launched by Smiti Ruia in 2004. Paprika Media marks Essar group’s (a leading business conglomerate with an enterprise value of approximately US$ 15 billion Rs. 67,000 crores ) foray into the publishing industry. (Figures as of May 2010). Paprika Media deals in editorial, designing, production, distribution and marketing [...]]]> Paprika Media is a publishing house, founded and launched by Smiti Ruia in 2004. Paprika Media marks Essar group’s (a leading business conglomerate with an enterprise value of approximately US$ 15 billion Rs. 67,000 crores ) foray into the publishing industry. (Figures as of May 2010).

Paprika Media deals in editorial, designing, production, distribution and marketing solutions.

Additionally, Paprika has taken on several strategic publishing projects from producing a monthly magazine for Mumbai’s premier shopping destination (High Street Phoenix) to producing a bimonthly tourism magazine for the Rajasthan Tourism Board.

Paprika Media marks the Essar Group’s foray into the publishing industry. The Essar Group is one of India’s largest corporate houses, straddling business in both the manufacturing and consumer sectors, in both the old and new economies.

Essar provides Paprika Media with innumerable support, namely a strong financial backing, general business know how & knowledge of the Indian market as well as important support from a legal & governmental perspective.

Paprika Media is a separate business entity with a young, creative & dynamic team.

The Essar Group:  
Essar Group is a diversified business corporation with a balanced portfolio of assets straddling the manufacturing and services sectors of Steel, Energy, Power, Telecommunications, Shipping Ports & Logistics, Construction and Mining & Minerals. Essar Group has a firm value of approximately USD 50 billion (INR 200,000 crore) and employs 40,000 people across offices in Asia, Africa, Europe and the Americas.
 
With a firm foothold in India, the Essar Group has been focusing on global expansion with projects/investments in Europe, North America, the Caribbean, Africa, the Middle East and South East Asia. Privately owned and professionally managed, the Group is judiciously invested in the commodity, annuity and services businesses. Forward and backward integration, as well as the use of state-of-the-art technology and in-house research and innovation have made Essar Group a leading player in each of its businesses. Group’s abiding philosophy is to be a low cost, high quality, technology driven group with innovative customer offerings.

Paprika Media – Portfolio:

Magazines:

  • Paprika Media has tied up with UK-based publishing company, Time Out, to publish Indian editions of the magazine.
  • Time Out Mumbai, a fortnightly magazine, launched in September 2004. Since then, Time Out Mumbai has become an integral part of the city’s art and entertainment scene.
  • Paprika Media has brought Time Out Delhi, to universal acclaim.
  • Expanding it’s reach, Paprika Media has started Time Out Bengaluru.

Books:

  • Paprika Media has launched the Time Out Kids Guide, the indispensable guide for parents who want more for their children.
  • It also undertakes projects for third-party clients.

Contract publishing:

  • Paprika Media has done several projects for state tourism departments in India.
  • It also undertakes publishing projects for corporates and publishes in-house magazines for retail as well.

International content creation and syndication:

  • Paprika Media undertakes third-party projects.

Consultation:

  • Projects include events, brand building, corporate communications, HR practices and systems and processes.

Head Office:

Paprika Media,
Essar House,
P.O box 7964,
11 K.K. Marg,
Mahalaxmi,
Mumbai – 400 034,
India.

Tel: +91-22-66601111
Fax: +91-22-66601112

http://www.paprikamedia.com

]]> http://www.provigator.com/paprika-media/feed 0 Ogilvy & Mather http://www.provigator.com/ogilvy-mather http://www.provigator.com/ogilvy-mather#comments Fri, 24 Apr 2009 05:29:24 +0000 admin http://www.provigator.com/?p=155 Ogilvy & Mather is an international advertising, marketing, and public relations agency based in New York City and owned by the WPP Group. The company operates 497 offices in 125 countries around the world and employs approximately 1,600 professionals. Ogilvy & Mather has seven divisions: (CRM and interactive), OgilvyInteractive (interactive; under OgilvyOne), [...]]]> Ogilvy & Mather is an international advertising, marketing, and public relations agency based in New York City and owned by the WPP Group. The company operates 497 offices in 125 countries around the world and employs approximately 1,600 professionals.

Ogilvy & Mather has seven divisions: (CRM and interactive), OgilvyInteractive (interactive; under OgilvyOne), Neo@Ogilvy (digital and direct media; under OgilvyOne), Ogilvy PR (public relations), Ogilvy Healthworld (health care communications and marketing), and OgilvyAction (analytics and experiential marketing).

Ogilvy & Mather was founded in 1948 by David Ogilvy, as “Hewitt, Ogilvy, Benson & Mather.” The company became a leading worldwide agency by the 1960s. Central to its growth was its strategy of building brands like American Express, BP, Ford, Barbie, Maxwell House, IBM, Kodak, Nestlé and Unilever brands Pond’s & Dove. Integrated in the firm’s corporate culture is Ogilvy’s concept of “360 Degree Brand Stewardship”, defined as “a willingness to use the broadest array of tools and techniques to understand, develop and enhance the relationship between a consumer and a brand.”

In 2004 the OgilvyOne division launched a digital summit called Verge. This has become a major agency-led forum for clients and industry experts to discuss the challenges and possibilities of digital marketing. The agency has taken the conference to over 20 of the world’s leading markets. In documents made available to the public through the tobacco industry’s 1998 Master Settlement Agreement, Ogilvy and Mather played a key role in promoting the image of the Tobacco Institute.

Some of the clients of O & M:

  • American Express
  • BP
  • Cisco
  • Coca-Cola Company
  • DHL
  • DuPont
  • Ford
  • Gillette
  • GlaxoSmithKline
  • IBM
  • Kodak
  • Kraft
  • Lenovo
  • Mattel
  • Motorola
  • Nestle
  • NexCen Brands
  • SAP
  • Tobacco Institute (ended 1998)
  • Unilever

India Office:

Ogilvy & Mather
Tower ‘A’, 6th to 8th floor, Global Business Park,
Mehrauli – Gurguaon Road,
Gurgaon – 122 002.
Haryana.

Tel: (124)4760760

Complete list of offices

http://www.ogilvy.com

]]> http://www.provigator.com/ogilvy-mather/feed 1 FCB-Ulka Advertising Ltd http://www.provigator.com/fcb-ulka-advertising-ltd http://www.provigator.com/fcb-ulka-advertising-ltd#comments Sun, 12 Apr 2009 01:10:32 +0000 admin http://www.provigator.com/?p=310 Founded in 1873, Foote, Cone and Belding is the world’s third oldest agency and a part of the Inter-Public Group. Today, FCB is one of the top three advertising agencies in the USA and ranks number 10 in the world with 188 offices in 102 countries. Draftfcb+Ulka can trace its lineage in India to Ulka Advertising, [...]]]> Founded in 1873, Foote, Cone and Belding is the world’s third oldest agency and a part of the Inter-Public Group. Today, FCB is one of the top three advertising agencies in the USA and ranks number 10 in the world with 188 offices in 102 countries.

Draftfcb+Ulka can trace its lineage in India to Ulka Advertising, which was founded in 1961. Starting out as a creative hotshop Draftfcb+Ulka hit the top ten within the first decade. Draftfcb+Ulka made a smooth transition from a creative hotshop to a large mainstream agency. By the mid-seventies Draftfcb+Ulka had become the fifth largest agency in India and has continued to be among the top five agencies.

Draftfcb+Ulka’s commitment has always been to create advertising that works in the market place. Advertising that is noticeable. Advertising that is relevant to the potential buyer, not necessarily the seller. Advertising that reflects the brands needs and not the agency’s personality.

Today 53 of Draftfcb+Ulka brands are category leaders. Brands built from scratch and nurtured over 25 years. Brands that were non-existent when Draftfcb+Ulka was assigned the business, but are today case studies in marketing and advertising. Santoor toilet soap, where research and focused advertising saw sales grow four-fold against stiff competition from Levers and P&G brands. Indica V2, which took on the mighty Maruti and Hyundai to firmly establish itself as the leader in its class. Not surprisingly, Draftfcb+Ulka is seen as a turnaround specialist. An agency that does brand building and more.

Some of the recent ads made by FCB-Ulka:

Naukri.com
Hero Honda
Santoor Glycerine
Sunfeast Golden Bakery
Tata Indicom
99 acres.com
Amul
ICL
Indica Vista
John Players

Some of FCB-Ulka’s Classic Ads:

Amul Manthan
Tata Indica
Operation Flood
Whirlpool
Zee Cinema

Corporate Office:

DRAFTFCB+Ulka Advertising Pvt. Ltd.
Nirmal, 4th Floor,
Nariman Point,
Mumbai – 400 021
India.

Tel: +91-22-22026884,22852184,22836068
Fax: +91-22-22836072

http://www.draftfcbulkacomstrat.com

]]> http://www.provigator.com/fcb-ulka-advertising-ltd/feed 6 J Walter Thompson India http://www.provigator.com/j-walter-thompson-india http://www.provigator.com/j-walter-thompson-india#comments Sun, 30 Nov 2008 17:38:51 +0000 admin http://www.provigator.com/?p=158 J Walter Thompson (JWT) is the world’s best-known marketing communications brand. Headquartered in New York, the company is spread globally with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals. Since JWT’s founding in 1864, passion for innovation has led the agency to build the first full-service advertising agency, pioneer ad [...]]]> J Walter Thompson (JWT) is the world’s best-known marketing communications brand. Headquartered in New York, the company is spread globally with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals. Since JWT’s founding in 1864, passion for innovation has led the agency to build the first full-service advertising agency, pioneer ad careers for women, introduce sex appeal in ads, produce the first sponsored-TV program, develop account planning and forge the first international network. Nearly 150 years later, JWT continues to lead, innovate and define the world of marketing communications.

JWT consistently ranks among the top agency networks in the world and continues its dominant presence in the industry by staying on the leading edge-from producing the first-ever TV commercial in 1939 to developing award-winning branded content for brands such as Freixenet, Ford and HSBC. JWT’s pioneering spirit enables the agency to forge deep relationships with clients including Bayer, Cadbury, Diageo, DTC, Ford, HSBC, Johnson & Johnson, Kellogg’s, Kimberly-Clark, Kraft, Nestlé, Nokia, Rolex, Schick, Shell, Unilever, Vodafone and many others. JWT’s parent company is WPP (NASDAQ: WPPGY).

JWT India was awarded the Grand Prix in the Direct category at the 2008 Cannes Lions International Advertising Festival for “Lead India,” a campaign developed for The Times of India. This Grand Prix, the first for India ever, is living proof of the power of advertising and JWT’s strength in both the medium and the message across India.

Key Clients:

  • Bayer
  • Cadbury
  • Diageo
  • De Beers
  • Ford
  • HSBC
  • Johnson & Johnson
  • Kellogg’s
  • Kimberly-Clark
  • Kraft
  • Microsoft
  • Nestle
  • Nokia
  • Rolex
  • Royal Caribbean
  • Royal Dutch Shell
  • Unilever
  • U.S. Marine Corps
  • Vodafone

India Corporate Office:

Peninsula Chambers,
Ganpat Rao Kadam Marg,
Lower Parel,
Mumbai – 400 013.
Maharashtra
India.

Tel: (22)40985555.

Click here to go to the company’s homepage

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