British Physical Laboratories India Pvt Ltd (BPL) (1/5)
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One of the most recognized brand names in the India, BRITISH PHYSICAL LABORATORIES INDIA PVT LTD (BPL), is an Indian electronics company that deals with consumer appliances (such as refrigerators and washing machines), home entertainment products and health care devices. The company was established in the year 1963 as a single product company manufacturing high precision hermetically sealed panel meters for defense applications in Palakkad, Kerala, under the name of British Physical Laboratories.
Within a span of 5 years BPL has exemplified the quest for excellence in the world of medical products becoming the country’s foremost in manufacturing electro-cardiographs. With the increasing nationwide infrastructure development in power & telecommunication, BPL ventured into this field with its Power Line Communications Carrier (PLCC) and continues to be a leader in this field. With the advent of televisions in India, BPL used its manufacturing strengths and strong technical tie up with SANYO Japan to launch the BPL brand televisions in Indian market. With relentless commitment to quality, consistent dedication to customer satisfaction and unparalleled standards of service, BPL is recognized as a benchmark for new age technology, superior quality, digital concepts and personalized service that has ensured loyal customers and nationwide acclaim in the industry.
BPL established its image as a reliable and strong brand in the consumer durables market, a reputation that it still enjoys. In India, BPL has its footprint across the country through a distribution network comprising of over 7000 channel partners. Manned by customer friendly and informed sales persons.
Over the years, BPL’s growth has been subject to constant challenges. The company was started at a time when the government had reserved many areas of business for the public sector. It had also virtually barred most entrepreneurs from entering other fields through reservations on licensing.
From 1980 onwards, when the industrial licensing was relaxed, BPL began manufacturing televisions and telecommunications equipment, demonstrating its potential and future business area. In the early 1990s, after globalisation and liberalization of the Indian economy, competition entered the market. BPL retained its strong presence and growth rate. Strategic alliances with international companies provided the technology for them and set the standards of quality.
Using its experience of the market and the consumer, BPL concentrated on importing technology, improving product quality, innovations and manufacture of electronic products that enhanced the quality of life. After 37 years, BPL has metamorphosed from an entrepreneurial venture, into India’s biggest consumer electronics company.
Corporate History:
- 1963: British Physical Laboratories India Private Limited established for the manufacture of hermatically sealed panel meters in collaboration with BPL (instruments) Limited, UK
- 1967: Commencement of manufacture of Electrocardiographs in Technical collaboration with Fukuda Electric Co., Japan.
- 1971: Commencement of manufacture of Power Line Carrier Communication Equipment.
- 1972: Technical collaboration with Nihon Kohden Kogyo Co. Ltd, Japan for patient monitoring system.
- 1975: Formation of BPL independent Marketing and Sales department.
- 1979: Manufacture of plain paper copier in collaboration with Gestetner UK.
- 1982: Made a foray into consumer electronics.
- 1984: Commencement of manufacture of EPABX and Telephone instruments.
- 1985: Secured industrial license for manufacture of VCRs in collaboration with Sanyo.
- 1989: Diversified into Home Appliance business in collaboration with Sanyo.
- 1994: Commencement of the manufacture of Kitchen appliances.
- 1995: Commencement of Mobile Telephony Services in Mumbai, Maharashtra, Tamilnadu & Kerala.
- 1996: Took over the Uptron CPT company from BIFR.; BDDL makes profit in 2001-02.
- 1997: Diversified into the manufacture and distribution of batteries (dry cells and alkaline)
- 2000: Strategic alliance with Slovenian Manufacturing Company for off-shore manufacturing in Europe.
- 2001: State-of-the-art design & development center setup for systems & embedded software solutions at BPL Telecom.
- 2005: Entered into a JV with SANYO for CTV manufacture and distribution
In May 2007 after the failure of Sanyo BPL venture. The attrition in rate in Sanyo BPL was 70%. BPL concentrated 100% on Healthcare Business group Started Sales and Service Support for PIX and re branded the Service operations under “SURE CARE” brand .Sure Care provides support for BPL Healthcare and PIX X-Ray products.
Corporate Office:
BPL Limited
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i am looking for a job in bpl
Review on British Physical Laboratories India Pvt Ltd (BPL) by karthik — November 30, 2009 @ 2:50 pm