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Aviva is UK’s largest and the world’s fifth largest insurance Group. It is one of the leading providers of life and pensions products to Europe and has substantial businesses elsewhere around the world. With a history dating back to 1696, Aviva has a 50 million-customer base with presence in 27 countries. It has £381 billion of assets under management. The Company is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.

The Company was formerly called CGNU, and was created by a merger of Norwich Union and CGU plc (itself created by the 1998 merger of Commercial Union and General Accident) in 2000. The Aviva name was adopted in July 2002.

In July 2006, Aviva greatly increased its presence in the United States by acquiring AmerUs Group, a financial services company founded in 1896.

The Company has continued to use the Norwich Union name as a trading name within the United Kingdom, but on 29 April 2008 announced that it would be changing to Aviva. Then it launched a £9 million advertising campaign to promote the rebranding (one of the most expensive ever in the UK insurance market), with the participation of celebrities like Bruce Willis and Alice Cooper.

In India, Aviva has a long history dating back to 1834. At the time of nationalisation it was the largest foreign insurer in India in terms of the compensation paid by the Government of India. Aviva was also the first foreign insurance company in India to set up its representative office in 1995.

In India, Aviva has a joint venture with Dabur, one of India’s oldest, and largest Group of companies. A professionally managed company, Dabur is the country’s leading producer of traditional healthcare products. In accordance with the government regulations Aviva holds a 26 per cent stake in the joint venture and the Dabur group holds the balance 74 per cent share.

With a strong sales force of over 30,000 Financial Planning Advisers (FPAs), Aviva has initiated an innovative and differentiated sales approach to the business. Through the “Financial Health Check” (FHC) Aviva’s sales force has been able to establish its credibility in the market. The FHC is a free service administered by the FPAs for a need-based analysis of the customer’s long-term savings and insurance needs. Depending on the life stage and earnings of the customer, the FHC assesses and recommends the right insurance product for them.

Aviva pioneered the concept of Bancassurance in India, and has leveraged its global expertise in Bancassurance successfully in India. Currently, Aviva has Bancassurance tie-ups with ABN Amro Bank, The Lakshmi Vilas Bank Ltd., Punjab & Sind Bank, IndusInd Bank, Co-operative Banks and Regional Rural Banks.

Aviva’s Fund management operation is one of its key differentiators. Operating from Mumbai, Aviva has an experienced team of fund managers and the range of fund options includes Unitised With-Profits Fund and seven Unit Linked funds: – Protector Fund, Secure Fund, Balanced Fund, Growth Fund,Enhancer Fund,Index Fund and Bond Fund.

Aviva has 223 Branches in India supporting its distribution network. Through its Bancassurance partner locations, Aviva products are available in close to 3,000 towns and cities across India.

Aviva has also reached out to the underprivileged that have not had access to insurance so far. Through its association with Basix (a micro financial institution) and other NGOs, it has been able to reach the weaker sections of the society and provide life insurance to them.

Recently,Aviva India has been ranked amomgst the top 25 employers by The Great to Work Institute(GPTW) in the “Best Workplaces in India” study for 2008.

Partners

Aviva has pioneered bancassurance in the country through close to 40 bancassurance tie-ups. Aviva also focuses on bancassurance worldwide and has a proven track record of successful bancassurance relationships. It has 40 major partnerships with leading banks across the globe. Aviva is a leading bancassurer in countries such as France, Italy, Spain, Australia and New Zealand. Currently, Aviva has Bancassurance tie-ups with:

• ABN AMRO Bank
• The Lakshmi Vilas Bank Ltd
• Punjab & Sind Bank
• IndusInd Bank

Regestered Office:

Aviva Life Insurance Co. India Pvt Ltd
2nd Floor Prakashdeep Building,
7 Tolstoy Marg,
New Delhi – 110 001.
India

Corporate Office:

Aviva Life Insurance Co. India Pvt Ltd
8th floor, JMD Regent Square,
M.G Road,
Gurgaon
Harayana
India.

Fax – +91-124-2804142

List of Offices

http://www.avivaindia.com/